Lucy Hunt-Bailey

MY WORK: Projects by Lucy Hunt-Bailey

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Offerings

  • Strategic marketing & community growth
  • User research & audience insights
  • Community building & management
  • Growth & go-to-market strategy
  • Content & messaging strategy
  • Email marketing & retention
  • Partnership development & brand collaborations
  • Digital marketing & multi-channel storytelling
  • Founder-focused strategic support

Stats

  • 20K → 350K Engaged users grown for a career platform
  • 10x Retention boost for a food app in a competitive market
  • 80% Open rates achieved on key email campaigns
  • Impact Marketing & community strategies across multiple industries
Meal Hero recipe app artwork, a project where Lucy led retention and re-engagement strategy

Meal Hero

(Acquired by Kraft-Heinz)

Challenge:

Food and recipe apps struggle with retention — most lose 95% of users in the first month.

What I did:

  • Developed a data-driven retention strategy that addressed drop-off points.
  • Created personalized push notifications and re-engagement messaging that felt like a real conversation, not spam.
  • Designed an email and content funnel that provided real value, focusing on personalization instead of just product nudges.

Result:

Boosted first-month retention to 47% — a 10x improvement over industry averages.
Rise career platform visual, representing community growth work for diverse professionals

Rise

Career & job platform for diverse professionals

Challenge:

Scaling a career platform from a small but passionate base to a thriving, engaged community.

What I did:

  • Took initiatives from zero to one, launching new engagement programs from scratch.
  • Developed a multi-channel acquisition strategy using email, content, SEO, and guerrilla tactics.
  • Overhauled user onboarding, streamlining activation and increasing engagement.
  • Built high-performing email campaigns, achieving 80% open rates on key campaigns.
  • Designed targeted content & community engagement strategies that guided users through their career journey.

Result:

Grew the community from 20K to over 250K engaged members.
Sprouts Cooking Club nonprofit cooking school image, showing partnership and sponsorship work

Sprouts Cooking Club

Nonprofit cooking school

Challenge:

Expanding brand reach and credibility through key partnerships.

What I did:

  • Secured major brand sponsorships and high-profile chef collaborations.
  • Built relationships with top restaurants and culinary figures to boost visibility.

Result:

Elevated Sprouts' reputation and expanded its network of top-tier culinary partners.
Futurista community visual for Gen Z women, linked to ambassador and podcast programs

Futurista

A community for Gen Z women

Challenge:

Scaling a global Gen Z community from the ground up.

What I did:

  • Launched a thriving ambassador program, empowering members to spread the mission.
  • Built and hosted a podcast featuring high-powered female leaders.
  • Developed engaging social content and high school campus campaigns that spoke Gen Z's language.

Result:

Grew audience engagement and built a sustainable, scalable community model.
Juice Plus+ wellness brand image, representing community-first customer building

Juice Plus+

Thriving in a competitive industry

Challenge:

Network marketing/health supplement space is crowded and hard to differentiate.

What I did:

  • Built an authentic community around wellness and lifestyle, not just product pushing.
  • Developed content and engagement strategies that resonated with real people.

Result:

Built a loyal customer base through genuine connection and community-first approach.
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