Limestone cliffs and water in Thailand, photographed during Lucy's travels

Great marketing gets people in the door. Great community makes them stay. I can help you with both.

I help brands turn audiences into engaged, loyal communities through a human-first approach to marketing and community building. With a background in marketing and growth, I specialize in retention, win-back strategies, and user sentiment — bridging the gap between customer success and community in a scalable, many-to-many way.

My philosophy? People who feel genuinely heard and seen will become your most passionate advocates. I focus on humanizing marketing and community management, moving beyond transactional interactions to build real relationships. No one wants to feel like just another {{first_name}} in a mass email. I make sure every touchpoint feels personal, thoughtful, and intentional, creating connections that turn casual users into lifelong champions.

Community is in my bones and I naturally build it everywhere I go. Whether it's fostering connections in online spaces, bringing people together in real life, or creating engagement strategies that scale, I believe in the power of people rallying around a shared purpose.

At the same time, I'm all about working smarter. I love leveraging AI and automation to make processes more efficient, so teams can spend more time on meaningful engagement. Product-led growth, community-driven retention, and scalable authenticity are at the heart of what I do.

Beyond work, I'm a mom, an outdoor enthusiast, and a lover of slow living (with a digital nomad twist). My family and I love to embrace adventure whether it's backpacking, camping, and exploring the world. We're on a different adventure now, and are putting down roots to renovate a historic home.

Whether you need fractional leadership, consulting, or hands-on execution, I can help you build a brand and community people love, trust, and rally behind. Let's chat 🚀

Stuff that makes me, me.

I make things happen.

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Moved to London on a whim. I hopped on a plane, landed without a place to stay, and figured it all out.

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Why this matters: I thrive under pressure, adapt quickly, and always find a way forward.

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Taught myself school (with a curriculum) from 6th–11th grade, then graduated early.

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Why this matters: I'm a self-starter, deeply curious, and take ownership of my growth.

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Backpacked the high country of Yosemite and navigated Nepal on a trekking trip.

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Why this matters: I embrace challenges head-on and trust the process.

A little more about me

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Adventure & the unexpected

I love camping, but I also love little luxury moments — vineyards, fresh oysters, a mezcal Negroni. (In another life, I'd probably be an oyster farmer.)

I've been to 41 countries and 46 states, chasing new experiences and great conversations.

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The woo-woo

Human Design: 4/6 Mental Projector — I'm all about reading the room, seeing patterns others miss, and guiding people toward clarity.

MBTI: ENFJ (sometimes P)

StrengthsFinder: Empathy · Woo · Communication · Developer · Positivity

Scorpio (but I don't totally identify as one haha)

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Family & life moments

I gave birth to my son at home — one of the most transformative experiences of my life.

I married my husband on a mountaintop. We took side-by-sides up at 7:30 AM with a few close friends and family members. It was perfect. ⛰️

Lucy — adventures, family, and life moments