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Hey there, I'm Lucy! 👋
Community & retention strategist | marketing & growth consultant.
You know that icky feeling when a brand treats you like just another {{first_name}} in a mass email? Don't let your customers feel that same disconnect.
With 9+ years in marketing and customer success and 5+ in community, I help brands build communities that feel personal, connected, and real at scale. Because when people feel heard and valued, they don't just engage; they stick around, spread the word, and become your biggest advocates.
Ways we can work together
Fractional leadership & consulting
Strategic leadership without the full-time hire. Ideal for brands needing expert guidance on community, retention, and engagement without committing to an in-house team.
Community & engagement strategy
Build and scale communities that drive retention, advocacy, and customer loyalty. Includes ambassador programs, engagement optimization, and turning passive users into active participants.
Content & brand storytelling
Create community-driven content that turns customers into brand champions. From user-generated storytelling to thought leadership, craft narratives that resonate.
Customer success optimization
Transform customer interactions into relationship-building moments. Improve onboarding, retention, and engagement by bridging the gap between support, marketing, and community.
Let's meet
Consulting 1:1
A 60-minute deep dive into your biggest marketing, community, or growth challenges. Leave with actionable next steps tailored to your needs.
Book hereCareer clarity chat
A 45-minute coaching session to help you navigate career transitions, refine your job search, or gain clarity on your next move with practical, no-fluff guidance.
Book hereRead what others have to say about me
Lucy is the person I call when a founder needs clarity about community strategy, bootstrapping a marketing plan, or just figuring out where to start. The founders I've introduced her to have come away with an understanding of how to refine their messaging, think through their first community hire, and connect more meaningfully with users. I highly recommend Lucy!
Mary Knight
Product and design leader
Hear it directly
Vivian Chen
Founder & CEO, Rise
Alison Bennett
Digital product manager